US ARMY: FIRST STEPS

For a generation defined by individuality, the real fear isn’t standing out. It’s being asked to become someone you’re not. This work speaks to that tension, showing that belonging in the Army comes from bringing who you are, not leaving it behind.

Working within Team DDB, I ensured my team’s perspective was represented with confidence, grounding the work in cultural nuance and delivering ideas that could stand strong in a competitive room.