MAKER’S MARK: LA MESA MAKER’S

Not every story gets the recognition it deserves. This work talked to a new generation of Hispanic whiskey drinkers and the opportunity was to show up in a way that reflects their journey, not just celebrate it. The approach draws from the tradition of sobremesa. A moment to pause, connect, and honor both the collective and the individual.

My role was to help shape the narrative across teams and partners, ensuring the work remained culturally grounded and meaningful.