TEQUILA HONOR: IDENTITY DESIGN

Few designers get the opportunity to build a brand from the ground up. Fewer still get the chance to build one rooted in their own culture.

As co-owner and creative lead of Tequila Honor, I was responsible for shaping the brand from its earliest sketches to its final expression. From identity design and packaging to bottle details, labels, and visual systems, every element was crafted to honor the spirit, heritage, and craftsmanship behind the product. This work represents some of the most personal design of my career. It challenged me to think beyond aesthetics and create a brand that could stand on shelves, tell a story, and connect with people in an authentic way.