MAKER’S MARK:
REMARKABLE CITIES MURALS

You don’t earn cultural relevance by showing up. You earn it by knowing when to step back. This work highlights local voices and perspectives, allowing the brand to exist within culture rather than lead it. It started with two cities. It grew into a network of murals across more than a dozen, each one rooted in the community, not the campaign.

My role was to help shape that approach, ensuring the work remained authentic, culturally aware, and consistent with the brand while giving the artists and the team the freedom to create something real. The result felt less like advertising, and more like a reflection of the cities themselves.