US ARMY: HERITAGE PATCHES

For Hispanic Heritage Month, we interviewed Hispanic Soldiers about the traditions, values, and experiences that shaped their decision to serve.

To bring those stories to life, I designed a series of custom patches inspired by the cultural influences, family traditions, and personal motivations behind each Soldier's journey. Created to feel authentic to military culture, each patch served as a visual representation of those values. The patches evolved beyond the original videos into a collection of social stickers, allowing Soldiers across the country to share their own stories and connect with the symbols that reflected their experiences.