HARI MARI: PACKAGE DESIGN

Packaging is a great chance for a brand to let audiences in on the secret sauce of the company.
For Hari Mari, an upscale flipflop company rooted in modern Americana, I led the design of a series of packaging systems, including the core brand box and the launch packaging for their Scouts collection.

The challenge was to balance the brand's sense of adventure and heritage with a more refined, contemporary aesthetic. Beyond the box itself, I developed the supporting design elements and inserts needed to create a cohesive experience across a variety of product configurations and customer orders.